We are a US-based company that develops apps from conception to successful launch. Although we develop many kinds of apps, we are extremely skilled in three areas:

1. Mobile Healthcare App Development (mHealth)
2. Artificial Intelligence App Development (AI)
3. Mobile Financial App Development (FinTech)

We can create whatever you can imagine. A clever product strategy and elegant design are necessary for intelligent apps. We examine and plan every facet of your project to make sure it is visually appealing, user-friendly, and entertaining.

As a matter of fact, our team has recently been recognized as one of the game-changing App Developers in California by none other than Clutch! We are stoked to finally share this with all of you. This is a huge milestone for us and our company, and it is proof of our continued commitment to bringing the best services to the market.

For those of you who are wondering, Clutch is a B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space.

In order to celebrate this milestone, we decided to share with all of you some of the best reviews we have received from our Clutch profile! Here are some of our favorites:

“We were impressed with everyone at Dogtown. They were adaptive, enthusiastic about the project, creative, and professional. They were an excellent partner in the project, and we would have no hesitation in recommending them to other researchers developing web-based research education or behavioral modification tools.” Sarah Bauerle Bass, Director of Risk Comm Lab, Temple University

“I only received positive feedback from internal stakeholders. We haven’t launched the project yet, so we won’t be able to share any market feedback yet. Overall, they exceeded our expectations.

The originality of their work was impressive. The project wasn’t easy to do because everyone shared something unique and iconic during the partnership. In the end, we were pleasantly surprised that they produced a platform that was on point with what we wanted.” Co-Founder, GetBackd

We’d love to be part of your next project! Talk with our mobile experts today so we can start building amazing things together.

This is a guest post from our partners at Yodel Mobile, the leading global app marketing consultancy.

It’s a common misconception that the acquisition of users is the main indicator of mobile app success. In reality, without active users, a high install rate doesn’t bring any business value. Therefore promoting engagement, customer lifetime value and retention is key., More important than this, is understanding why your users abandon your app is crucial in achieving long-term success. 

Research shows that about 89% of average mobile app users are lost in the first 7 days after install, and nearly 95% within the first 30 days. Scary stuff! So what does that mean for your mobile app business? A high churn rate indicates your customers aren’t happy with your product and your leaky funnel could be pouring potential revenue down the drain. 

Although some level of user churn is inevitable, you’ll want to keep a sharp eye on your churn rate and deploy strategies to minimize it as much as possible. 

In this post, we share the common reasons behind mobile app churn and discuss 4 effective strategies that can help you minimize user drop-off.

But before we jump straight into it, let’s recap what user churn is all about and why it’s important.   

What is user churn?

User churn is the number of customers that have stopped using your company’s product or service over a certain time frame. Churn can also apply to the number of users who stop buying your products or don’t renew their subscriptions.

If you don’t monitor your churn rate, it can have a devastating effect on your bottom line. Losing customers will set you back financially, but you’ll also need to invest resources and time into finding new ones to cover the lost income.

The truth is that acquiring a new customer can cost you five times more than keeping an existing one, so tackling user churn is essential and will protect your investment in growing the app.

Why do users churn?

Startups need to understand where, how, and why their users are churning.

There are multiple reasons why customers go elsewhere, depending on your product and services, but here are some universal takeaways that affect a lot of businesses.

1.You’re attracting the wrong customers

Many customers sign up for a service or product without fully understanding what it offers. Once they realize your product isn’t for them, they’ll leave your app in a flash. In many respects, the wrong type of user churning isn’t a tragedy. Over time, they will either leave or fail to upgrade anyway but why would you want to acquire the wrong users in the first place?

That’s why utilizing the right User Acquisition (UA) and App Store Optimization (ASO) processes will help optimize your app, improve your visibility on Google Play and the App Store and strengthen your acquisition efforts. 

If your offer is unclear or misleading, customers will become disappointed and churn.

Both processes can help prevent customer drop-offs by improving the scale of high-intent users and ensure they are educated on your app’s value propositions ahead of install.

2. Customers experience payment failure

According to a GoCardless report, up to 4 out of 10 customers churn due to payment failures.

The annual churn rate for subscribers who use a debit card (or “ACH” in the US) is only 4%. While for users paying with a credit card, the churn rate is three times greater at 14%, and 16% for customers purchasing with a digital wallet (i.e., PayPal).

The report also reveals that 20% to 40% of subscriber churn occurs because of payment failure. Subscription-based companies can lose between 1% and 6% of their customer base every quarter because of payment failures.

So when choosing your payment methods, it’s essential to pick one that suits your customers.

Ask yourself these key questions: 

• Is the payment journey straight forward and accessible?
• Is the customers’ data secure?
• Can customers pay in their own currency? 
• Does your payment provider offer fraud protection? 

By making it easier for your customer to pay securely, you’ll gain their trust and confidence in your business.

3. Your product or service doesn’t work effectively

Customers often sign-up for your product or services in good faith, but they’ll expect everything to work perfectly. You can expect a high churn rate if any delay, fault, or bug impacts their user experience.

8 out of 10 users will delete an app if they don’t know how to use it.

Remember, users expect intuitive and seamless experiences on mobile, so you need to help them achieve their goals as easily as possible. 

For example, Xero offers “online accounting software for your small business.”

When a customer uses their mobile app, sending an invoice represents the moment they’ve completed the onboarding process.

If Xero’s users understand the value proposition of the app from the start, there’s a high chance the churn rates will decrease.

So how can you reduce user churn?

It’s 2022, and customers hold all the cards. People have overwhelming access to apps and saying goodbye is as easy as clicking the ‘uninstall’ button. So how can you stop users from abandoning your app?

Here are a few tips:

Educate your customers about your app’s benefits 

The quicker users understand your app’s value, the better your chances of keeping them engaged. 

The key education point is your app store listings. The on-page elements of the app stores, such as your screenshots, preview video, and description, are essential in highlighting your app’s functionalities and benefits. Not sure which elements of your listing are the most compelling in driving users to download? Test them! A solid A/B testing strategy can supercharge your organic growth, help your app climb up the app store ranking and alleviate the dependency on paid user acquisition.

Another way to educate your users about your app is through the onboarding process. Make sure your onboarding screens provide a concise, visual and informative introduction to your app and give your users a glimpse into your app experience.

Segment your audience better

Segmenting your users into profitability groups, creating personalized experiences, and offering incentives, such as discounts and special offers, will help you prevent user churn. The more attention you give to specific audience segments, the faster you’ll identify their pain points and send relevant content to them to improve retention and engagement. 

Improve your app’s usability 

If your app is slow or hard to navigate, users will abandon it very quickly. That’s why it is essential to monitor your app vitals, such as crash rate, which could negatively impact the user experience and encourage churn. 

Additionally, app users have high expectations that app products evolve in line with user feedback and demand. This means introducing highly requested features for app updates, or ensuring a more personalized experience to encourage delight points for users.

To mitigate the risk of churn, introduce A/B testing into your strategy. Testing various features, app design elements or even the onboarding process will allow you to learn more about your users, understand their needs better and inform your product roadmap.

Review your analytics 

To prevent churn, you must identify why users are uninstalling your app and fix it. It’s that simple! 

Is there a page or CTA button that’s not working correctly? Or perhaps there’s an awkward pause between the screens? Diving deeper into your app’s analytics will help you identify users’ pain points and make necessary improvements to your product. 

There are a plethora of mobile app analytics tools with a variety of useful features that can help you track user activity within the app. Trust us, it’s worth the investment! 

Wrapping up user churn 

As the app market heats up in 2022, having a strategy to reduce user churn will be essential to the success of your business. Retaining customers is common sense — you save money by keeping your existing users happy.

By focusing on your app’s experience and keeping users engaged, you’ll be able to keep churn low and engagement high this year and beyond!

This is a guest post from our partners at Yodel Mobile, the leading global app marketing consultancy. Yodel Mobile has driven sustainable business success for thousands of app companies, both start-ups and scale-ups, through their award-winning growth marketing strategies.

This is a guest post from our partners at Yodel Mobile, the leading global app marketing consultancy.

Creating a great app is one thing, making it thrive is another.

An average user holds approximately 40 apps on their phone but 89% of their time is split between 18 apps. This means that the majority of the apps on our mobile devices are rarely being used.

Early engagement really matters as only 55% of users will return to the app within the first week after download. In other words, almost half of your acquired audience will drop off after the first seven days!

To start combating churn (and, yes, we have an extensive report on Combating Mobile App Churn you can download here if you really want to get into it), you’ll want to ensure that your onboarding process is as streamlined as possible. Different onboarding strategies will suit different apps, but there are 2 main principles that your onboarding must full-fill:

1. Help users to understand how to use your app
2. Showcase your app’s value proposition

Although there isn’t a one-size-fits-all onboarding process, there are a few onboarding strategies you can implement to make users fall in love (hopefully, at first sight!) with your app.

Here are our top 5 strategies to ensure your onboarding can support increasing the conversion rates of your mobile app.

1. Determine your KPIs 

Let’s start off with the essentials. Before you can start making any conclusions about whether your app onboarding process needs refining, you must review your product analytics and map out the metrics you want to impact. Examine your analytics set-up via your product analytics tool to ensure your onboarding process is tracked correctly and you’re not missing any valuable events. 

Next, set up a measuring framework to establish which conversion metrics you want to influence, both during and after onboarding. Whether that’s completing registration, watching a video or completing a purchase, your onboarding can support increasing the success of these in-app conversion points. Not only that, but by tracking these vital conversion elements, you can see if testing and optimizing your onboarding (see more later) can move the needle on these essential metrics. 

Regardless of the nature of your app, remember to relate your key metrics to your business objectives. For example, if you have a language learning app and you have identified that the most engaged users complete their first lesson by day 7, ensure that your onboarding process is as educational as possible to support users in making that action. 

2. Strategies your onboarding experience 

You’ve aligned on your KPIs, now we get to the fun stuff – implementing your onboarding. There are many ways you can onboard users in-app. A simple (and arguably the most common way) to educate users about your app is through 3-5 screens that provide a concise, visual, and informative introduction to your app upon first app-open. It not only educates your users about the app’s functionalities but also helps you increase the conversion rate and reduce drop off. 

But how do you get the value across to your users in the best way? Here are three ways you could go about it:

• Functional-oriented onboarding: this is designed to educate users on how to perform specific functions and use core app features. To be effective, it should include a form of interaction – swiping between slide cards, tapping through highlighted features, prompting to perform an action

Here’s a good example of functional-oriented onboarding by Evernote. Its onboarding screens walk users through all the key product features, step by step, and make it easy for them to learn how to use the app correctly.

• Benefits-oriented onboarding: this concentrates on communicating the value proposition of an app. It generates excitement and uses emotional techniques to encourage users to engage in the concept before getting started. Avast Security app incorporates this type of onboarding to communicate the app’s benefits from the start with a strong focus on safety.

• Progressive onboarding: this allows users to learn about key app features in an intuitive way. This approach works particularly well if your app requires a registration process or profile building. Here’s a great example from Duolingo. 

Duolingo’s onboarding, whilst a long process, does an excellent job of gradual engagement, gathering useful info at the start and then introducing users to some of the key functionality of the app before getting into the sign-up process.

Whatever you decide to showcase in your app onboarding process, make sure you take your user base into consideration and remember these three rules: 

• Give users a visual run-through of your app
• Give users a glimpse into your app experience
• Simplify the profile building process

Top Tip – After onboarding your users don’t inundate them with permission requests, instead, focus on bringing up permission prompts at contextual moments.  

3. Review your in-app onboarding performance

This may sound obvious but understanding how your users behave during the app onboarding process is a critical element of your onboarding strategy. There are two ways you can go about it:

• Diving into your product analytics

By analyzing your onboarding funnel in your product analytics tool, you will be able to identify any key drop-off points that will reveal the effectiveness of your onboarding process.  For example, let’s say your app has 4 onboarding screens, but your data clearly indicates that your users lose interest after the 3rd screen and drop off. It might be that there’s no skip button supporting the onboarding journey, the value proposition hasn’t been communicated properly or the app seems too complicated to use. Whatever the issue is, the sooner you identify the point your users drop off, the quicker you’ll be able to adjust your onboarding process and improve your conversion rate.

•  Integrate session replay tools

Sometimes, data sets just aren’t enough to paint a full picture. That’s why seeing real-life interaction with your app could help. Mobile UX tools such as Fullstory or UXcam can help you to track the whole user journey starting from the moment the user opens your app for the first time. These tools are extremely useful as they allow you to go deeper into user interaction and review how your customers navigate through the onboarding screens through session replay. You’ll be able to get complete visibility into user interaction without collecting any of the sensitive information that, in today’s privacy age, can create unnecessary risks. With this type of feedback, you’ll be also able to see how your product comes across to real users and whether there are any onboarding issues to fix.

4. Gather feedback from users

Gathering user feedback is an invaluable app onboarding strategy, whether you’re just starting out or growing your user base. Quantitative data you collect from your analytics will help you understand what is wrong, but it won’t necessarily explain ‘why’ your users have behaved in a particular way. Qualitative feedback in combination with quantitative data will give you a better understanding of what improvements you should make to your onboarding process and how to prioritize your product roadmap. 

 Gathering user feedback across the full product experience will help you identify any issues your users are experiencing and address them through the onboarding process. For example, if the data shows various features are underutilized, or users find the registration process too intrusive, shifting the focus to more popular app functionalities through onboarding can improve conversion and get your users hooked. 

There are a few ways you can ask your users to share their views about your app. Whether through in-app surveys, prompts, or push notifications, remember to ask only relevant questions after you give your users enough time to interact with your app. Questions out of context or straight after the welcome message won’t bring the desired results. 

5. Test everything

 After you gather enough data regarding your user base and their preferences, it’s time for hypothesis creation and testing. This app onboarding strategy will help you determine what copy, screen positioning, design, images or videos are the most effective to drive your conversion rate.

For example, 97% of customers say that video is an effective channel for welcoming and educating new customers so incorporating an introduction or tutorial video into your onboarding process may bring fruitful results. Popular meditation app Headspace has implemented a short 1-minute video at the end of its onboarding screens, which covers the core themes behind the app’s functionality. 

If your resources are lean and a tutorial video doesn’t feel like a feasible option, don’t worry, there are many other elements you can test. Remember, the devil is in the detail, so sometimes a small onboarding screen improvement can make a huge difference. Introducing a skip button, simplifying the copy, reducing, or increasing the number of screens, or even switching their order can help with increasing your retention rate and keeping your users ‘on board’ for longer.

Now, let’s get technical. Ideally, your test should take 2-4 weeks to reach statistical significance, however, its duration will depend on the size of your app, your user base, dev resource and your A/B testing setup and capabilities, all of which are important aspects of your testing strategy. Therefore, before you come up with an ambitious plan of testing a multitude of elements, take into consideration:

1) Your dev resources

2) A/B testing tools, such as Optimizely, Amplitude Experiment or Taplytics, that offer minimum coding efforts 

That way you can test your product without straining resources, and get those desired insights on what works (and what doesn’t) for your onboarding strategy,

The Bottom Line

The app onboarding process, when done correctly, can ensure the successful adoption of your app and help you build a strong relationship with your customers. It’s the first point your users interact with your app so making a good first impression as well as educating them on how to use your product features is essential. By showcasing your app’s value proposition from the start and tailoring your onboarding experience to your audience’s needs, you’ll be able to increase conversion, reduce user churn and maintain a long-term connection with your customers.

 

Marc Fischer, CEO and Co-founder of Dogtown Media, a mobile technology leader since 2011, was interviewed by B2B research and reviews agency GoodFirms. The firm has partnered with VC-backed startups, Google, Harvard Medical school and the United Nations with an aim to create purpose-driven digital products. The purpose behind founding the enterprise was to be a part of the technological revolution and drive innovation for companies across the globe.

Since the introduction of the app store in 2008, Marc says he and his co-founder Rob Pope, on a trip to San Fransisco decided to join forces and apply their tech-savvy nature to become mobile app developers. From that single idea, today Dogtown Media has created over 200 mobile apps that have captured the attention of millions of users, as well as being featured on international TV programs.

Marc, commenting on his team, says that it is an in-house cross-functional team of well-experienced designers developers and software engineers. When determining the timeframe of an app from discovery to launch, Marc says that many factors come into play, most notably the complexity of the app project in question.

They take that information provided by the client, alongside in-house research, to create certain phase deadlines for the project. All these mindful strategies adopted by the firm ranks it as one of the top app development companies globally.

Here is the research scorecard conducted by GoodFirms for Mobile App Development services by Dogtown Media.

In addition to the development of apps, team is extremely experienced in UX/UI design. The innovative mindsets of their designers have created apps that are engaging and are centered on user experiences that delight all stakeholders. The apps they have created are able to scale from one to a million users, with no drop off in performance and experience for the end user.

With respect to price, Marc mentions that their price range is contingent upon the length and involvement of the projects. He even mentions that price is secondary to Dogtown Media and deployment of the creative technology is their foremost priority. All such aspects has meant that the researchers at GoodFirms have ranked Dogtown Media among the top mobile app design companies globally.

Moreover, Marc also mentions the parameters their firm looks at when they select an appropriate platform for mobile app development. Reviewing GoodFirms, he said that GoodFirms has really helped them reach enterprises of a high caliber that are seeking app development services. You can read the full Interview here to know what Marc shares in his own words.

About GoodFirms

Washington, D.C. based GoodFirms is a B2B research and reviews firm that focuses its efforts in finding the top software development and mobile app development companies delivering unparalleled services to its clients. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

Dogtown Media, an award-winning app developer, added to the existing haul of illustrious achievements on March 22, 2019, at the American Advertising Awards: Los Angeles Competition.

The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising both in local competitions and nationwide. Also known as the ADDY’s, the American Advertising Awards are sponsored by the American Advertising Federation and represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the country. In 2019, there were approximately 40,000 total entries.

Dogtown received a Bronze ADDY for their brochure in the “Advertising Industry Self-Promotion Brand Elements” category. The brochure, designed by Dogtown Media’s UX and Product Designer, Nidhi Bhanu, articulates Dogtown Media’s history from two guys on a couch, dreaming up app ideas, that has morphed into an award-winning app developer across two continents. It also highlights Dogtown’s notable industry verticals for their services, including Medical App Development, FinTech, Robotics, IoT, and Machine Learning.

On hand to receive the accolade were CEO & Co-Founder, Marc Fischer, and Head of Marketing, Patrick Ward.

Marc said, “It’s a true honor to receive this accolade and extend our humblest gratitude to the American Advertising Federation for the award.”

Patrick added, “We’re exceptionally pleased to be awarded alongside some of the Los Angeles advertising industry titans like RPA, Tool, and Edelman. I couldn’t be more proud of the efforts of our team. They are the real winners.”

For a complete list of all the ADDY winners, click here.

Here are a few images of Dogtown Media’s award-winning brochure:

At Dogtown Media, we are a specialized team of dedicated and energized developers. We provide services from mobile app development to UX/UI design to Artificial Intelligence (AI). There is nothing we cannot help our clients accomplish — If you can dream it, we can build it.

In February 2019, Clutch issued a report on the leading App Developers in Los Angeles. Dogtown Media is featured as the fifth top firm in the development category out of almost 70 firms! With pride, we have been selected based on a comprehensive set of criteria, including our thought leadership, technical knowledge, work portfolio, and diverse clientele. We excel across Clutch given our diverse expertise, and are listed among the top AI companies in Los Angeles.

As a B2B services ratings and reviews agency, Clutch employs the typical reviews process with a personal touch. Their analysts often speak with a company’s clients directly, gathering feedback that is insightful and offers a true window into a partnership with that firm. Clutch uses this research to organize the thousands of companies on the site into a directory with multiple shortlists, guiding buyers in their decision-making process.

We’re proud of the reviews we’ve collected through Clutch. Here’s a quick glance at one of our most recent ones. The client, a FinTech company, was impressed with our efficient delivery and open communication throughout the engagement.

Recently, Clutch launched a new platform, Visual Objects, which shows Dogtown Media as one of the top Los Angeles app developers. Visual Objects is a portfolio website that showcases work from top firms around the world. This visual catalog makes it easy to find the right design partner for your specific project. Additionally, our high ranking on Clutch allowed us an additional feature on The Manifest. Here, our company is ranked one of the top 30 mobile app development companies in Los Angeles.

We’re grateful to be listed on multiple directories, showing our dedication to performing at the highest level, and our ability to deliver consistently without fail.

Dogtown Media’s Head of Marketing, Patrick Ward, commented on this local recognition and our relationship with Clutch:

“As a Los Angeles-based company since our inception, we are extremely grateful to have been recognized by Clutch for our contribution and commitment to the thriving tech community in Silicon Beach.”

Lastly, a special thank you to Clutch for this honorable recognition and to our wonderful clients for choosing to work and grow with Dogtown Media!

How secure is blockchain technology, really? Rob Pope, CTO & Co-Founder of our

In recent years, blockchain has become synonymous with cybersecurity. Yet, each day brings news of another crypto exchange hack. And the consequences can be severe—in the first half of 2018 alone, according to CNBC, $1.1bn in crypto assets were stolen from exchanges. Since the start of 2017, MIT Technology Review reported that hackers have made off with almost $2 billion worth of cryptocurrency.

In Rob’s SXSW session, he will examine why this false sense of security exists with blockchain technology. He’ll also show attendees why cryptocurrency is not as secure as the general public believes with a live hacking demonstration of how hackers are able to steal cryptocurrency. Pope will also cover processes and protocols which can be used by blockchain app developers to properly protect crypto assets.   

Founded in 1987, SXSW is a conference and festival that celebrates the interactive, film, and music industries. The convention is held in Austin, Texas each year and is considered the world’s largest gathering of creative professionals. This year’s event will be held from March 8-17.

Rob Pope’s SXSW 2019 session will be held on March 15 at 5 PM in Hilton Austin Downtown’s Salon K.

GoodFirms, a B2B research and reviews firm, has named Dogtown Media among the top mobile app developers of 2019.

About Dogtown Media

Headquartered in Venice, California, Dogtown Media – a premier mobile app development company was co-founded in 2011 by Marc Fischer and Rob Pope. They began Dogtown Media with the aimed at solving the complex problems through the avenue of technology. What started as two guys on a couch, has morphed into a tech powerhouse that has a presence beyond Los Angeles in San Francisco, New York, Boston, and Seattle. Since its inception, the company has successfully produced more than 200 apps.

To meet the needs of an increasingly technological world, they have rapidly expanded their design and development services to incorporate emerging technologies of artificial intelligence, machine learning, and internet of things app development.

Dogtown Media is proud to count esteemed companies like Google, Citibank, United Nations, RedBull, and Lexus as clients. Their huge clientele and exceptional services have given them a cutting edge reputation in the tech scene, making them the first choice for prospects.

GoodFirms Research Methodology

All the companies that are registered on GoodFirms undertake a screening process. Wherein, the company is evaluated based on the three predefined criteria – Quality, Reliability, and Ability. After evaluation, the registered companies are given points and are subsequently ranked according to these points. This ranking list forms a catalog of the top software development companies providing the best services in the space, helping clients to find the relevant service providers. Thus, this kind of listing platform forms a bridge between service seekers and service providers.

The following Dogtown Media service lines have been evaluated in a similar manner below:

Mobile App Development

With technology able to make a huge impact on people’s lives, Dogtown Media remarks that apps should simplify rather than complicate. The company believes in providing meaningful mobile apps that solves the pain points of both its customers and their users. They specialize in building mobile apps for iPhone, Android, and even devise cross-platform apps. Additionally, they have expertise in creating apps based on Internet of Things, FinTech, and mHealth frameworks. They act as a technology consultant, working side by side with the client from ideation through launch and beyond to maintenance and growth.

Revision Military client review of the mobile app development services provided by Dogtown:

These aspects of Dogtown’s performance speak to its status as one of the top mobile app development companies according to GoodFirms.

Financial App Development

FinTech apps are disrupting the traditional financial sector and democratizing access to financial resources for a new generation of investors. With staff possessing over two decades worth of industry experience, Dogtown is able to cater to the changing demands of the market easily. They understand intrinsically the mindset and expectations of today’s investor, allowing them to design superior user experiences that adhere to relevant financial regulations while facilitating easier investing experiences for their users.

DriveWealth client review of the financial app development services provided by Dogtown:

Dogtown’s substantive projects within the FinTech space has cemented its status as one of the top financial app development companies according to GoodFirms.

iPhone App Development

Dogtown Media makes sure to provide its clients with highly scalable applications, all the while adhering to Apple’s stringent developer guidelines. These purposeful apps attract and convert loyal end-users into lifelong clients. Additionally, at the core level, the developers at Dogtown help clients secure the ROI desired via their cutting edge apps. They make sure that their iPhone apps reach the App Store with the specified features and affirm to exceed the expectations of their clients. Dogtown maintains high internal standards to deliver projects on time, on budget, and according to specifications.

Here are a few client reviews of Dogtown’s iPhone App Development capabilities:

Dogtown’s experienced and skillful developers at the firm are among the top iPhone app developers according to GoodFirms, owing to the work they do.

About GoodFirms

Washington, D.C. based GoodFirms is a B2B research and reviews firm that focuses its efforts in finding the top software development and mobile app development companies delivering unparalleled services to its clients. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

Dogtown Media CEO & Co-Founder Marc Fischer will present on Digital Medical Device Design at MD&M West 2019. Bringing digital medical devices to life through health app development and embedded interfaces is imperative to your product’s success. But creating meaningful medical devices that surprise, delight, and engage end users while enhancing the overall functionality and brand experience can be difficult.

In this session, Marc will show you how:

1. To determine the best way to use design to cater to a patient’s needs, and habits
2. To use design research to turn information into an innovative medical device that provides clinical value and engages the patient
3. To develop strategies for incorporating health tech, wearable form factors, and/or Internet of Things to improve the patient experience

Marc will be presenting from 2pm to 3pm on Tuesday February 5 in Room 210B at the Anaheim Convention Center.

For more information, visit the MD&M West 2019 website.

Using a wearable device, you can water your lawn, lock your door, and pay your rent.

Wearables are among the most common forms of consumer internet of things (IoT) technology that people have access to but don’t use to its full potential.

A survey of IoT device owners from Clutch found that people own wearables devices limit the devices they connect to and the functions they regularly use.

Dogtown Media is rated as a top app developer in Los Angeles on Clutch.

Full Benefits of IoT Technology Not Yet Realized By Consumers

IoT devices can connect you to any smart technology with an internet connection and compatible applications or software.

For the most part, IoT devices, especially wearables, are used as extensions of people’s smartphones – equipped with similar applications that are used to track runs or measure heart-rate.

Part of the appeal of IoT devices is their ability to connect to each other and create a singular “ecosystem” of technology. This sort of system allows people teo access and control aspects of some of their daily activities remotely. 

Consumers, however, are not fully committed to investing in the devices that can make that a reality. In fact, over half (52%) of people who own a form of wearable technology have no intention in purchasing other IoT devices over the next year.

What Keeps People From Using Wearables to Their Full Potential?

People hesitate to integrate IoT technology into their daily lives from as a result of three factors in particular:

1. Screen Size

Complex tasks can be frustrating and on wearable interfaces. While people can access apps and functionalities using their wearables, they often need to scroll through additional pages to accommodate the lack of screen space.

“I think the wearables market may have a ceiling,” said Dogtown Media CTO & Co-Founder Rob Pope. “There’s only so much screen size. Anything that is more than one or two clicks is going to be frustrating.”

As a result, people still rely on their phones or computers to accomplish tasks.

2. Connectivity

Unfortunately, not all IoT devices are made the same.

There are multiple vendors, software developers, hardware developers, and technology companies vying for a piece of the consumer IoT market.

As a result, IoT devices and technology that aren’t necessarily designed to be compatible with one another.

This acts as a barrier to people who try to connect multiple IoT devices – for example, someone trying to set up a system to control the light fixtures in their home or set the temperature of their refrigerator may need to have custom software developed just to make that connection possible.

The hassle associated with this almost always exceeds the value of the connection they are trying to make, especially for activities such as controlling home appliances. Standing up and turning on the lights is probably not worth the thousands needed to create a remote control system.

3. People Don’t Trust Devices for Complex Tasks

Wearable devices have access to sensitive information, such as users daily activities and financial information.

Approximately half of the people who own an IoT devices realize that their data is shared across other devices. This prompts people to stay away from certain functions on their devices altogether.

In addition to privacy concerns, people are uncomfortable using wearable devices for certain, more complex tasks such as payment processing.

While some wearable devices have the ability to synch with payment processing, such as an Apple Watch with Apple Pay, many find it easier and more familiar to use their credit cards to complete a purchase.

The Future is Still Bright for Consumer IoT

IoT app developers are aware of the challenges people experience with wearable and other IoT devices.

To increase the number of people using IoT devices, they need to create simplistic user interfaces that are easy for people to use and connect to other devices.  

As more IoT devices enter the market, the priority of these companies should be establishing more trust and comfort between their customers and wearable devices.

In addition, people are increasingly used for health monitoring and reporting – which can have potentially life-saving impact on users.

Intuitive devices that provide value to their owners are worth the investment. The more IoT technology qualifies under those two categories, the more people will invest in IoT devices.

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