• Comprehend the significance of Apple’s concessions in response to the European Union’s Digital Markets Act (DMA) and their potential impact on the mobile app development landscape in Europe.
• Identify the new opportunities and challenges faced by developers, including direct app distribution, alternative app marketplaces, and compliance with Apple’s updated guidelines and requirements.
• Gain insights into the potential long-term effects of these changes on the app ecosystem, such as increased competition, innovation, and the possibility of similar regulatory actions in other regions.

Apple’s recent concessions in the European Union, made in compliance with the Digital Markets Act (DMA), mark a significant shift in the company’s approach to its App Store ecosystem. These changes, which allow developers to distribute their apps directly to consumers and set up alternative app marketplaces, have the potential to reshape the mobile app development landscape in Europe.

The DMA, aimed at creating a level playing field for smaller rivals and fostering competition, has compelled Apple to make these long-resisted changes. As a result, mobile app developers now face new opportunities and challenges in distributing their apps and engaging with users. This article will explore the implications of Apple’s concessions, the potential impact on App Store economics, and strategies for developers to navigate this new landscape effectively.

The European Union’s Digital Markets Act and Apple

The Digital Markets Act is a groundbreaking piece of legislation introduced by the European Union to rein in the power of large technology companies, often referred to as “gatekeepers.” The DMA aims to create a fairer and more competitive digital market by preventing these gatekeepers from abusing their dominant positions and ensuring that smaller rivals have an equal opportunity to thrive.

Under the DMA, companies like Apple, Amazon, Google, and Microsoft are required to comply with a set of rules designed to level the playing field. These rules include allowing users to install apps from alternative sources, ensuring interoperability between platforms, and providing fair access to key platform features.

In response to the DMA, Apple has announced several changes to its App Store policies in Europe. Beginning this spring, software developers in Europe will be able to distribute their apps directly to consumers through their own websites, bypassing the App Store. This move marks a significant departure from Apple’s long-standing policy of requiring all app downloads to go through its App Store.

Additionally, Apple will allow developers to set up alternative app marketplaces that offer a catalog solely made up of the developer’s own apps. This change provides developers with more control over their app distribution and the ability to offer customized user experiences.

However, it is important to note that developers must still meet Apple’s terms and conditions and be authorized to distribute their apps. Apple has also introduced a “core technology fee” of 50 euro cents per user account each year, even if developers choose not to use the App Store or Apple’s payment system.

These changes demonstrate Apple’s efforts to comply with the DMA while still maintaining some level of control over the app ecosystem. As the DMA continues to shape the digital landscape in Europe, it remains to be seen how these changes will impact the mobile app development industry and the relationship between Apple and developers in the long run.

What Apple’s Changes Mean for Developers

Apple’s concessions in response to the Digital Markets Act introduce significant changes for mobile app developers in Europe. These changes present both new opportunities and potential challenges that developers must navigate to succeed in this evolving landscape.

Direct distribution of apps to consumers via developers’ websites

One of the most notable changes is the ability for developers to distribute their apps directly to consumers through their own websites. This means that developers no longer have to rely solely on the App Store to reach their target audience. 

By offering apps for download on their websites, developers can have more control over the user experience, pricing, and promotional strategies. This direct distribution model also allows developers to build stronger relationships with their users and gather valuable insights without the restrictions imposed by the App Store.

Introduction of a “core technology fee” by Apple

While the ability to distribute apps directly to consumers is a welcome change, Apple has introduced a new “core technology fee” that developers must pay. This fee, set at 50 euro cents per user account annually, applies even if developers choose not to use the App Store or Apple’s payment system. 

The impact of this fee on developers will depend on factors such as the size of their user base and the revenue generated from their apps. Developers will need to factor in this additional cost when planning their pricing and revenue strategies.

Ability for developers to set up alternative app marketplaces

Another significant change is the ability for developers to set up alternative app marketplaces that showcase their own apps. This allows developers to create tailored app ecosystems that cater to specific niches or user preferences.

By curating their own app marketplaces, developers can have greater control over app discovery, promotion, and user engagement. This change opens up new possibilities for developers to differentiate themselves and build brand loyalty among their target audience.

However, setting up and maintaining an alternative app marketplace comes with its own set of challenges. Developers will need to invest in the necessary infrastructure, security measures, and user support to ensure a smooth and reliable experience for their users. They will also need to comply with Apple’s terms and conditions and obtain the necessary authorizations to operate their marketplaces.

Opportunities and Challenges for Developers

Apple’s concessions in response to the Digital Markets Act present both opportunities and challenges for mobile app developers in Europe. As the industry adapts to these changes, developers must carefully consider how to leverage the new possibilities while navigating the potential obstacles.

The potential for increased competition and innovation

One of the most significant opportunities arising from Apple’s changes is the potential for increased competition and innovation in the mobile app market. With the ability to distribute apps directly to consumers and set up alternative app marketplaces, developers now have more freedom to experiment with new business models, pricing strategies, and user experiences.

The reduced reliance on the App Store could lead to a more diverse and vibrant app ecosystem, as developers can target specific niches and cater to the unique needs of their target audiences. This increased competition could drive innovation, as developers strive to differentiate themselves and offer compelling value propositions to users.

The ability to establish direct relationships with users through website downloads and alternative app marketplaces could foster closer collaboration between developers and their user communities. This direct engagement can lead to more responsive and user-centric app development, as developers can gather valuable feedback and insights to inform their product roadmaps.

Challenges in meeting Apple’s terms and conditions

While the new opportunities are exciting, developers must also navigate the challenges of meeting Apple’s terms and conditions. Despite the changes, Apple still maintains control over the app ecosystem and requires developers to adhere to its guidelines and obtain necessary authorizations.

Developers will need to carefully review and comply with Apple’s requirements for direct app distribution and alternative app marketplaces. This may involve additional administrative work and potential legal considerations to ensure compliance. Failure to meet these terms and conditions could result in developers losing their authorization to distribute apps or facing other penalties.

Additionally, developers must consider the cost implications of the new “core technology fee” introduced by Apple. This fee, charged annually per user account, could impact the financial viability of certain app business models, particularly for smaller developers with limited user bases.

Security considerations and user experience management

As developers explore direct app distribution and alternative app marketplaces, they must also prioritize security considerations and user experience management. With greater control comes greater responsibility, and developers will need to invest in robust security measures to protect user data and prevent unauthorized access to their apps.

Developers must also ensure that their website download process and alternative app marketplaces provide a seamless and user-friendly experience. This includes implementing secure payment systems, providing clear instructions for app installation, and offering reliable customer support.

Managing the user experience across multiple distribution channels can be challenging, as developers need to maintain consistency and quality while tailoring their approaches to different user preferences and behaviors. This may require additional resources and expertise in user experience design, customer support, and platform management.

Apple’s changes present developers with exciting opportunities to innovate, compete, and engage directly with their users. However, these opportunities come with challenges, including compliance with Apple’s terms and conditions, financial considerations related to the core technology fee, and the need to prioritize security and user experience management. By carefully navigating these challenges and leveraging the new possibilities, developers can position themselves for success in the evolving mobile app landscape in Europe.

Navigating the New Landscape

As mobile app developers in Europe adapt to the changes brought about by Apple’s concessions, there are several strategies they can employ to navigate this new landscape effectively.

Tips for developers on adapting to direct distribution

To successfully transition to direct distribution, developers should focus on creating a seamless and user-friendly experience on their websites. This includes optimizing the download process, providing clear instructions, and ensuring compatibility across different devices and operating systems.

Developers should also invest in robust security measures to protect user data and prevent unauthorized access to their apps. Implementing secure payment systems and regularly updating their apps to address potential vulnerabilities are crucial steps in maintaining user trust.

Additionally, developers should consider leveraging analytics and user feedback to gain insights into user behavior and preferences when downloading apps directly from websites. This data can inform marketing strategies, user experience improvements, and future app development decisions.

Strategies for utilizing alternative app marketplaces effectively

To make the most of alternative app marketplaces, developers should carefully curate their app offerings to align with the specific needs and interests of their target audiences. This may involve creating specialized app bundles, offering exclusive content, or providing personalized recommendations.

Developers should also focus on building strong brand recognition and loyalty within their app marketplaces. This can be achieved through consistent branding, engaging app descriptions, and compelling visual assets that showcase the unique value proposition of their apps.

Collaborating with other developers or partnering with complementary app marketplaces can also help expand reach and attract new users. By cross-promoting apps and leveraging shared marketing efforts, developers can tap into new audiences and drive increased downloads.

Maintaining compliance with Apple’s authorization requirements

To maintain compliance with Apple’s authorization requirements, developers must stay up-to-date with the latest guidelines and regulations. This involves regularly reviewing Apple’s developer documentation, attending relevant webinars or workshops, and seeking legal counsel when necessary.

Developers should also establish internal processes and procedures to ensure consistent compliance across their app development and distribution activities. This may include implementing quality assurance checks, maintaining detailed documentation, and providing regular training to team members.

By proactively addressing compliance requirements and maintaining open lines of communication with Apple, developers can minimize the risk of losing their authorization or facing other penalties.

The Future of Mobile App Development in Europe

Apple’s concessions in response to the (DMA) are likely to have far-reaching effects on the mobile app ecosystem in Europe. In the long term, these changes could lead to increased competition, innovation, and consumer choice.

As more developers embrace direct distribution and alternative app marketplaces, users may become more accustomed to downloading apps from a variety of sources. This shift in consumer behavior could erode the App Store’s dominance and create a more fragmented but diverse app ecosystem.

The increased competition could also drive down app prices and encourage developers to experiment with new monetization models, such as subscriptions or in-app purchases. This could ultimately benefit consumers by providing more affordable and flexible app options.

However, the long-term impact on app quality and security remains to be seen. With a more open app ecosystem, there may be a greater risk of malware or low-quality apps infiltrating the market. Developers and platform operators will need to remain vigilant in maintaining high standards and protecting user interests.

Potential for similar regulatory actions in other regions

The success of the DMA in reshaping the mobile app landscape in Europe could inspire similar regulatory actions in other regions. As concerns about the market dominance of large technology companies continue to grow, other jurisdictions may look to the DMA as a model for promoting competition and innovation.

In the United States, for example, there have been ongoing discussions about the need for antitrust regulation in the technology sector. The DMA’s impact in Europe could bolster arguments for similar measures to be introduced in the US and other markets.

As regulatory scrutiny of large technology companies intensifies globally, mobile app developers should stay informed about potential changes in other regions and be prepared to adapt their strategies accordingly.

Apple’s concessions in response to the DMA mark a significant shift in the mobile app development landscape in Europe. By embracing the opportunities presented by direct distribution and alternative app marketplaces, while navigating the challenges of compliance and security, developers can thrive in this new environment. As the long-term effects of these changes unfold, the potential for increased competition, innovation, and consumer choice could reshape the future of mobile app development in Europe and beyond.

Frequently Asked Questions (FAQs)

What is the Digital Markets Act (DMA), and how does it affect Apple’s App Store?

The Digital Markets Act (DMA) is a European Union legislation aimed at creating a fairer and more competitive digital market by regulating large technology companies, or “gatekeepers.” In response to the DMA, Apple has made concessions to its App Store policies, allowing developers to distribute apps directly to consumers and set up alternative app marketplaces.

How will Apple’s changes impact mobile app developers in Europe?

Apple’s changes present both opportunities and challenges for developers. They can now distribute apps directly to consumers, set up alternative app marketplaces, and have more control over user experience and pricing. However, developers must also comply with Apple’s terms and conditions, pay a new “core technology fee,” and manage security and user experience across multiple distribution channels.

What is the “core technology fee,” and how does it affect developers?

Apple has introduced a “core technology fee” of 50 euro cents per user account annually, which applies even if developers choose not to use the App Store or Apple’s payment system. This fee may impact the financial viability of certain app business models, particularly for smaller developers with limited user bases.

How can developers adapt to direct app distribution and alternative app marketplaces?

To successfully adapt, developers should focus on creating a seamless and secure user experience on their websites, curate their app offerings to align with target audiences, build strong brand recognition, and collaborate with other developers or complementary app marketplaces. They must also maintain compliance with Apple’s authorization requirements.

What are the potential long-term effects of Apple’s concessions on the mobile app ecosystem in Europe?

In the long term, these changes could lead to increased competition, innovation, and consumer choice. The App Store’s dominance may be eroded, leading to a more fragmented but diverse app ecosystem. App prices could decrease, and new monetization models may emerge. However, the impact on app quality and security remains to be seen.

Could similar regulatory actions be taken in other regions, following the DMA’s impact in Europe?

Yes, the success of the DMA in reshaping the mobile app landscape in Europe could inspire similar regulatory actions in other regions, such as the United States, where concerns about the market dominance of large technology companies are growing. Developers should stay informed about potential changes in other regions and be prepared to adapt their strategies accordingly.

After reading this article, you’ll:

• Gain a comprehensive understanding of how the App Store review process operates, including compliance with guidelines and what happens during the human review stage, facilitating a smoother app submission.
• Learn about the common reasons that can cause delays and rejections in the app review process, such as inadequate review information and privacy violations, enabling you to preemptively address potential hurdles.
• Acquire strategies for effectively managing delayed reviews and rejected submissions, using feedback constructively, and engaging with the App Review team through the Resolution Center to navigate through challenges and towards successful app approval.

The App Store review process is a critical phase that every app developer undergoes when introducing a new application to the public via Apple’s platform. Navigating this process involves a thorough understanding of Apple’s guidelines, meticulous preparation of the app, and keen attention to detail during the submission process. This article elucidates the intricacies of the review process, common pitfalls, and effective strategies for ensuring a smooth and timely app review, enhancing your ability to get your app into the hands of users promptly.

How the App Store Review Process Works

Launching an app on the App Store entails more than just development. The App Store review process is designed to ensure that the apps available to users adhere to certain quality, functionality, and content standards, providing an optimal user experience and maintaining the platform’s credibility.

Compliance With Guidelines

To sail smoothly through the App Store review process, adherence to the App Store Review Guidelines is paramount. Apple places a strong emphasis on user privacy, functionality, content appropriateness, and overall quality. Apps must respect user data, offer valuable and glitch-free functionality, contain content suitable for the intended age group, and provide a stable and intuitive user experience. The guidelines encompass several aspects, including app functionality, data usage, in-app purchases, and more, all of which must be meticulously addressed to avoid submission hurdles.

Human Review Stage

Once an app is submitted, it undergoes a human review stage, where real people on Apple’s App Review team evaluate the application against the established guidelines. This stage is crucial, as reviewers not only employ an automated system but also manually interact with the app to ensure it functions as described, does not contain prohibited content, and offers genuine value to users. The human review component adds a layer of scrutiny that machines might miss, focusing on usability, value, and adherence to guidelines from a user’s perspective, thereby safeguarding the quality of apps on the App Store.

Common Reasons for Delayed App Store Review Time and Rejections

Navigating through the App Store’s review process can sometimes be a winding path, often resulting in unforeseen delays or outright rejections. Understanding some of the common pitfalls that app developers encounter during this process can offer invaluable insights, enabling a smoother journey from app submission to approval.

Missing/Inadequate Review Information

Providing thorough and accurate review information is pivotal for aiding the App Store’s reviewers during the evaluation process. Missing or inadequate information can stall the review as it leaves the team with insufficient context to understand and validate the app’s functionality and intent. It’s vital to offer clear instructions, login credentials (if applicable), and detailed notes regarding any specific aspects that the review team should be mindful of during their assessment. This aids in facilitating a smooth and swift review, eliminating potential delays arising from ambiguity or a lack of clarity.

Missing/Inadequate Metadata Information

Metadata serves as the storefront of your app on the App Store, offering prospective users a glimpse into what your application entails. Not only does it need to be compelling, but it also must adhere to Apple’s guidelines. Incomplete or improper metadata, such as unrepresentative screenshots, misleading descriptions, or inappropriate keywords, can serve as a roadblock in your app’s approval process. Ensuring that all metadata accurately represents your app’s functionality, adheres to content guidelines, and is presented in a polished, professional manner is crucial in avoiding review hiccups.

Unfinished or Buggy Apps

Submitting a refined, bug-free app is not merely a suggestion but a requisite for App Store approval. Apps that crash, contain unresolved bugs, or offer an unsatisfactory user experience are prime candidates for rejection. Developers are advised to rigorously test their apps across various devices and operating system versions to ensure stability and reliable performance. Leveraging beta testers and addressing any technical glitches before submission can significantly enhance your app’s chances of sailing through the review process unimpeded.

Privacy Violations

Apple places a colossal emphasis on user privacy, and any breach or potential risk in this domain is treated with utmost seriousness. Violating user privacy, either through unauthorized data access, lack of a clear privacy policy, or improper data handling, will unequivocally result in rejection. Ensuring that your app strictly complies with data protection laws, transparently communicates data usage to users, and employs robust security measures to safeguard user information is pivotal in aligning with Apple’s stringent privacy standards.

How to Handle Delayed Reviews and Rejected App Store Submissions

Encountering delays or rejections during the App Store review process can be disheartening, but it’s pivotal to approach such situations with a constructive and proactive mindset. For delays, ensure all provided review information is clear and comprehensive, and consider reaching out to App Review via Resolution Center for status updates or clarification.

In cases of rejection, scrutinize the feedback provided by the review team, addressing each point with meticulous attention and ensuring your resubmission thoroughly adheres to all cited guidelines. Leveraging the Resolution Center to seek clarity, ask questions, and potentially appeal decisions is also a strategic approach. Remember, clear communication, adherence to feedback, and a problem-solving outlook are crucial in navigating through review challenges and achieving eventual approval.

Successfully ushering an app through the App Store review process demands a fusion of meticulous preparation, rigorous app testing, and stringent adherence to Apple’s multifaceted guidelines. Understanding common pitfalls and strategically addressing any arising issues during the review is pivotal to expedite the journey from submission to approval.

Remember that every hurdle offers a learning opportunity to refine your app, aligning it more closely with user needs and App Store standards, thereby enhancing its potential for success upon release. Arm yourself with knowledge, patience, and a proactive approach to navigate the app review process with finesse and efficiency.

Thursday, August 18th 2022, Apple released an emergency security update that aimed to patch a serious security vulnerability putting certain iPhone, iPad and Mac products at risk of fraudulent attack. Quickly after identifying the vulnerability, Apple disclosed the issue and rapidly released a safeguard patch to the Apple products that were at risk. 

Apple, known as an unlikely target for today’s cyber attacks, first sounded the alarm when developers identified the potential for an application to execute an arbitrary code with “kernel privileges”. This vulnerability gave cyber attackers an entry point, and a platform to execute code within the security perimeter of today’s most trusted Apple devices. However, the challenges don’t stop there. 

Following a thorough analysis, Apple identified a second issue that provided a second entry point for attackers. Here, an Apple WebKit, also known as a layout engine was identified to possess a security vulnerability, or secondary entry point-a hacker’s paradise. Apple said it was “aware of a report that this issue may have been actively exploited.” The issue could allow a potential attacker to take complete control of these devices.

As a premiere iPhone App Developer recognized as one of the top San Francisco-based app development firms, we’re dedicated to staying on top of the latest trends in the app development space, making this a critically important story to follow.

What are Apple Users To Do?

Of course, millions of Apple users are now asking themselves “what should I do to stay protected?” Experts that assess security vulnerabilities have categorized which devices require the Apple update. The list of devices is as follows: The iPhone 6 and later models; several models of the iPad, including the 5th generation and later, all iPad Pro models and the iPad Air 2; and Mac computers running MacOS Monterey. The vulnerabilities also affect the iPod Touch 7th generation models.

And for those that choose not to update their compromised Apple device? The threat is substantial. Apple notes that these vulnerabilities can give hackers full administrative access to the device, allowing them to execute any action as if they were the actual user of the phone. This statement comes from Rachel Tobac, CEO of SocialProof Security, in the midst of this Apple vulnerability scare.

Rachel goes on to note”people who are in the public eye,” such as activists or journalists who might be the targets of sophisticated nation-state spying, Tobac said.

Has This Happened Before?

Unfortunately, there are many hacker organizations that have been trying to crack the Apple “code” for decades. For instance, the commercial spyware company known as Israel’s NSO Group are one such group known for identifying and taking advantage of such flaws. In identifying and exploiting these vulnerabilities,NSO Group will surreptitiously infect targets’ smartphones, siphons their contents and surveys the target’s information in real time. This comes at a time when everyone is on the lookout to limit their exposure to security risks. 

To curb some of the attacks staged by the NSO Group, the U.S commerce Department had blacklisted the organization as of Jan 2020. The United State govt has taken a hard stance on limiting the accessibility of sensitive information, and has staged a full blown cyber initiative to ensure government agencies are uniquely protected against the attacks put on by these malicious actors.

Security researcher Will Strafach said he had seen no technical analysis of the vulnerabilities that Apple has just patched. The company has previously acknowledged similarly serious flaws and, in what Strafach estimated to be perhaps a dozen occasions, has noted that it was aware of reports that such security holes had been exploited.

What Does This Mean for Organizations Looking to Bring an App to the Market?

For organizations looking to bring an app to the marketplace, this should act as a humbling reminder to proceed with appropriate caution. Unfortunately, organizations seem to be caught between  rock and a hard place when it comes to development. On one hand, there is a market urgency to bring applications and solutions to the market quickly, However, on the other hand, there is the impending reality that haste can and will expose security vulnerabilities if an organization isn’t careful. 

What then is an organization to do? Well, in our humble opinion, working with a seasoned professional development firm, one that prioritized a security-first development practice is critically important. 

We believe that partnering with a strategic partner to bring your app from ideation to fruition is the only way to adequately limit risk while developing in a manner than meets the needs of today’s fast-paced market. 

Interested in learning more? Contact one of our trusted account managers today. 

The U.S. Supreme Court has agreed to take over the case that’s been active for almost a decade now. But the court’s not supposed to decide if Apple is, in fact, creating a monopoly; the court is presiding over whether or not this case should even be on trial.

Customers Bear the Cost

This case, Apple v. Pepper, alleges that Apple charges higher-than-necessary prices since they’re the only ones who can sell third-party Apple-compatible software within their App Store. These prices are inflated because iOS developers can only go through the Apple Store to sell their app. Since Apple ultimately takes a 30% cut of the developer’s profits, the developer increases the app’s price even more to generate better profits.

The lawsuit asks Apple to allow third-party iOS apps. Additionally, Apple would be required to repay every iOS user that it’s ever overcharged. The case originally was filed as a bigger antitrust complaint in 2011 by Robert Pepper and three other iPhone owners. They originally alleged that Apple’s exclusive contract with AT&T was causing price hikes, but the case has since changed focus to the App Store.

In 2014, the complaint was dismissed, but in early 2017, a higher court reversed the dismissal. Apple’s now asking for the case to be dismissed again, denying that the App Store is any sort of monopoly.

Important Precedents

The Supreme Court isn’t a stranger to tech lawsuits. In 1977, the court drafted the Illinois Brick doctrine; it says “indirect purchasers” can’t sue a company for antitrust damages. But Apple’s directly selling to the consumer through their App Store, at prices allegedly much higher than necessary.

Apple retorts that users buy directly from the developers, and the developers buy Apple’s software distribution services. This means only developers could sue Apple for anything legitimate; customers aren’t actually the direct buyers, according to Apple. And developers benefit from Apple’s strict regulation of its marketplace, so they’re much less likely to sue Apple.

The 2017 overturned decision alleges that, because Apple is the distributor, they’re the direct connection to the customers. You’re probably realizing that this is an entirely subjective case, with the onus resting on the court to decide if Apple is a direct seller. If Apple’s not the direct seller, the company cannot be sued by customers.

Big Implications

If Apple loses, the company will have to pay customers back for all of the overcharging it carried out. It might even have to change its App Store model to include third-party developed apps, similar to Android. It would send a big message out to other online retailers, particularly those like Etsy and Udemy who sell content generated by non-employees, that price gouging is lawsuit material for customers.

Customers would have greater power over digital products. Platforms would constantly be working on improving the customer experience, lowering prices for consumers, and trying to save falling margins. Tech companies around the world, not just in San Francisco, would ensure their American consumers aren’t feeling a monopoly-like grasp around products being sold.

If Apple wins, meaning the Supreme Court agrees that Apple directly sells to developers and not customers, the case would go back to lower courts, where it might spend more years bouncing between subjective rulings. What are your thoughts on who Apple’s direct customer is? Is it the everyday app consumer, like you or me? Or does Apple sell directly to developers, who then sell their work to customers?

The app tools startup describes itself as a “mobile iteration platform.” Buddybuild focuses on improving the time it takes to develop, launch, and maintain apps. Apple says the team will remain in British Columbia, a statement which the startup happily welcomed.

Apple vs Android

Buddybuild’s tools will roll into Xcode, Apple’s development suite. Although there is no known timeline or financial terms behind this acquisition, Buddybuild’s service will continue for its iOS customers.

However, Android app developers will no longer be allowed to access to Buddybuild’s Android development features after March. Apple has a habit of removing Android compatibility in products that each acquired company offers, so this shouldn’t come as a surprise.

Apple’s app store generates more revenue than Google’s Play store, so Apple’s investment is forward-thinking in a lot of ways. Excluding China, Apple accounted for $11 billion of $17 billion of app purchases in Q3 of 2017. That’s a large majority of the market share.

On the other hand, Google’s Play store generates more downloads than the Apple app store, so Android users appear to be a little more adventurous and experimental than their iOS counterparts. This recent announcement to remove Android support significantly cuts down the amount of user data that Buddybuild would be able to obtain.

Investing in People

Buddybuild hopes that this acquisition results in higher-quality candidates from around the Vancouver area since the company won’t be moving to join other San Francisco-based app developers. The company commented that it’s “always been proud to be a Canadian company.” Buddybuild, whose clients are major Silicon Valley players like Slack, Reddit, and Mozilla, was founded in 2015 by two former Amazon employees, Dennis Pilarinos and Christopher Stott.

The addition of Buddybuild’s tools to Apple’s software development suite as well as the company’s shift in focus to Apple-only will expedite the iOS development process. Hopefully, this will lead to an improvement in the quality of apps you see in the app store. We can’t wait to try out Buddybuild’s toolset in Xcode. Let us know what you think of this acquisition in the comment section below!

Apple and General Electric (GE) recently announced a new software development kit (SDK) for iOS. The SDK is available for use already; it helps iOS app developers create applications for Predix, an Internet of Things (IoT) platform created by GE.

Apple CEO Tim Cook says, “Together, Apple and GE are fundamentally changing how the industrial world works by combining GE’s Predix platform with the power and simplicity of iPhone and iPad.”

Through this partnership, GE CEO John Flannery says, “GE and Apple are giving industrial companies access to powerful apps that help them tap into the predictive data and analytics of Predix right on their iPhone or iPad.”

Apps developed using the new SDK are already hard at work, being applied in the industry. If a worker gets a call on their phone for a problem at the manufacturing plant, they can check out everything on their iPhone or iPad. This saves time and money for the employer, employee, and production line.

GE’s already made its name in Apple’s app store with its Asset Performance Management (APM) Cases app. It plans to continue collaborating with Apple to create more apps for GE’s own internal use and for customers. Both companies are helping each other out here – GE is switching all of its 330,000 employees to iPhones, iPads, and Macs, while Apple is promoting Predix to its customers and developers as its first choice for an industrial IoT analytics platform.

“Apple is known for setting the standard on hardware and simple software interfaces,” says Brian Hoff, director of corporate innovation at Exelon, where they use GE’s APM iOS app. “When you combine this with the power of Predix and all of the data Exelon is aggregating and analyzing, the possibilities for game-changing solutions are endless.”

Boston-based iPhone app developers, located in GE’s headquarter’s hometown, will gain a whole new breadth of opportunities both at GE and Apple, in addition to enterprise-level freelancing possibilities. Specifically, IoT app developers who have a good understanding of the differences between enterprise-level and consumer-level app markets will succeed.

Those developers leaning towards the industrial sector (manufacturing, logistics and supply chain industries) have a better initial footing on industry-wide problems needing solutions. Demand is also high for developers familiar with the smart city, transportation, and retail sectors.

The partnership between Apple and GE is a new type of idea, where consumer technology pairs with industrial experts to create solutions that both consumers and corporations can utilize. And with this type of demand, there are a lot of openings for smart, capable IoT and iOS developers all around the world.

Sure, every app developer dreams of creating an addictive blockbuster app that hooks users, but what about something useful? Or better yet: what about an app that saves lives? We have all seen the horrifying images of Houston and nearby Texas towns transformed by Hurricane Harvey into a watery wasteland. We have also been inspired by the stories of indomitable communities rallying together to rescue those in danger and face the hardships the storm brought. Now Florida is bracing for another storm, Irma, with many parts of the state evacuating to prevent a Harvey-sized disaster.

But there’s an app that has been helping those in need to weather the storm: Zello. The communications app is reporting 6 million new users in the run-up to Irma. Founded in 2012, the walkie-talkie-like app allows users to talk over public channels, as long as they have access to WiFi or cellular data. People in the areas affected by the storm are finding the app extremely useful for passing along important and potentially life-saving information, such as makeshift shelter locations, tornado warnings, hospital accessibility, and safety tips. App admins are spreading information on power outages and wind speeds. It is incredibly affecting for app developers to listen in on the channel. Zello is helping communities survive.

Zello’s usefulness has helped it ascend the ranks in the Apple App Store, where it is currently the number one free app. CEO Bill Morris claims that the app has been downloaded by one million new users a day since last Monday. Houston app developers saw Zello at work during not just Harvey, but storms past, when groups like so-called Cajun Navy saved lives by broadcasting up-to-the-minute information. It’s not just storms: Zello has proven its usefulness in the protests and general upheaval in Egypt and now Venezuela. Its a powerful example of how a relatively simple app idea can create security and community in times of chaos.

Messaging apps — which is to say, apps that existing within messaging platforms like iMessage, Line, Messenger, and etc. — have been a huge growth area in the mobile tech industry. Sticker sets alone drove over $250 million in revenue for Line, and Western chat apps have seen similar success stories adding-on services to their platforms. That said, new data from Sensor Tower shows that developer interest in the platform is declining, along with downloads and use. Expanded messaging services are clearly a huge trend — so why is it struggling on Apple’s own messaging solution?

Part of the problem is likely due to the company’s reluctance to “clutter” the user interface with cues that the apps even exist. Unlike Facebook Messenger, WeChat, and other fun-based messaging platforms, actually accessing and using in-chat features like sticker sets is surprisingly difficult. It’s even trickier for actual apps (as opposed to sticker packs, which are oddly classified as “apps” and require a developer liscence to submit). For Chicago iOS app developers, the question becomes: “will anyone see my app?” rather than “will anyone want my app?” This is, for obvious reasons, a big problem.

That said, there are big wins to be made on the platform — and if Apple chooses to make the in-chat app store more accessable in future UI updates, app developers with good products in-place could suddenly find themselves scoring big wins in a surprisingly uncompettative app pool. Chat apps racked up as many developer submissions in the first six months as the app store did in the first year, but given the maturity of the iOS platform those numbers are surprisingly low. Even artists and graphic designers could find themselves holding a winner with the right sticker “app” at the right time. Whether or not Apple takes a leaf out of Facebook’s book or not, it’ll be fascinating to see how the strive to improve prospects for developers in one of the most-used messaging platforms in the US.

SXSW has rounded out to be a wild experience this year, and our Oyster Shuck event with Craftsman and Mongers Market was no exception. Thanks to everybody who came out to enjoy good food and great drink specials in the Texas sun!

We got into app development to make great products, but it can be easy to forget that every great business is actually about one thing: the people that make it possible. SXSW Interactive is always a great time to remind ourselves of that, and there’s no better environment to get excited about another year of tech innovation. (It’s worth the price of admission just for the product demos alone, before you even start tapping into social events like ours and the world-famous speaker panels on offer.)

While last year’s SXSW Interactive had a more hopeful, futurist bent, this year’s panels and discussions often revolved around the very real problems with tech and society. How can tech fix our fractured political climate… without eroding privacy? How can mobile make life easier… without lowering income for traditional career paths? These questions are important to answer, and it was exciting to see developers acknowledge them, discuss them, and come up with real paths forward.

The flight back to Los Angeles after a week in the sun is always bittersweet, but our team can’t wait to get back to work on the products we love building. The Los Angeles app development community is a special thing, and we count ourselves lucky to be a part of it.

In the business of predicting future trends, there are few who can touch Ray Kurzweil. Among all the panels on offer at this year’s SXSW Interactive, we at Dogtown Media knew this was one we couldn’t afford to miss. Beyond his groundbreaking work as the primary inventor of technologies as disparate as the charge-coupled device flatbed scanner and print-to-speech readers, Kurzweil is a noted author and champion of the futurist and transhuman movements. (Not to mention head of engineering at Google.)

His current primary interest, however — and one he shares with his daughter, New Yorker cartoonist Amy Kurzweil — is artificial intelligence (AI). How will automation affect society in coming years? More importantly, what are the implications of that work on quality of life for regular people, tech companies, and NYC app developers?

Riffing off a cartoon by Amy Kurzweil featuring robots playing golf, Ray shared some fascinating background on his current project developing computers that are able to write poetry and paintings based on written input on the styles of historical artists.

The challenge, as any iPhone app developer working in AI can attest, are the hard limits of today’s technology, and the seemingly glacial pace of machine learning development. Sure, on the outside it looks like machines are getting faster on a bell curve, but in the trenches it feels more like building a sand castle in a rainstorm.

Said the Kurzweils, we can envision today’s AI technologies as being capable of “level 100” sophistication — perhaps 115, with the right resources and contexts. For reference, a computer distinguishing between objects (like, say, a dog or cat) would be considered level 15. The real prizes in AI are currently several times above level 100, where AI might start being able to interact with the world and “fill in the gaps” with intuitive logic. A human, shown and image of a dog running towards a man and then a second image of the dog standing on top of the man, can infer that the dog knocked the man down in-between “frames.” For machines, leaps of logic like this may be farther off than we’d like to think.